We will not yield.

We will not yield.

Ever since Satan invented the combustion engine, we have been losing the war.
We have been run off the road by buses, construction trucks and debutants in SUVs.
Rednecks in big trucks have belted us with beer cans and called us hurtful names.
We have been bullied, barraged and besieged until all we have left is the broken shoulder that sparkles which shards of green glass, fast-food wrappers and condoms.
We've been labeled freaks and treated like second-class citizens.

Bikers unite.

It is time to rise up and reclaim our roads and trails.

We will mount our steeds, be they steel, aluminium or featherweight carbon, and ride into the battle of the carbon monoxide-spewing masses.

We will fight the big oil Goliaths with nothing but a twelve-tooth cog, a Teflon-lubricated chain, a pair of watermelon-sized quadriceps and grapefruit-sized calf muscle pistons.

We will break our enemy down, one revolution at a time.
We will ride to save ourselves, our species, our Mother Earth.
We will no longer pretend we are in a civilized disagreement.
We will no longer give ground.

Make no mistake.

This is war.

And we will not stop until the day that bikers rule.




Disclaimer: I am in no way related to the company that created this ad campaign, I just believe they sum it up pretty well.